Month: June 2025

An XML sitemap is one of the simplest yet most impactful tools in technical SEO. It acts like a table of contents for search engines, listing every page on your site you want to be discovered and indexed. Without a sitemap, you’re relying on bots to crawl through your navigation and internal links to find … Read More “The Role of XML Sitemaps in Tech SEO” »

Site speed has always been a user experience factor, but today, it’s also a clear signal to search engines. In a world where milliseconds count, a slow site can quietly drag down your rankings and erode your traffic. Search engines, especially Google, now use Core Web Vitals as part of their ranking algorithm. These include … Read More “How Site Speed Impacts Your Search Rankings” »

When most people think about SEO, they picture keywords, content strategies, or link building. But under the surface, technical SEO remains one of the most critical—and often overlooked—elements of a successful website. Without it, even the best content may never reach its audience. Technical SEO refers to the behind-the-scenes optimisations that help search engines crawl, … Read More “Why Technical SEO Still Matters in 2025” »